CAPABILITIES
Creating the future outdoors
HOW WE DO IT:
Delivers results.
We design products from initial insight , right through to manufacture ; including custom components, colour and graphics, with a close eye on cost to ensure we produce the best commercial products possible.
INSIGHT & DISCOVERY
Gaining a better understanding of the market, product category and user insight are all fundamental to producing the best in class products that we all strive to produce. It is the platform on which opportunities arise and ideas are formed, the difference between success and award winning; the foundation for innovation.
Tools:
Market Research
User Insight
Human Factors
Trends & Foresight
PRODUCT DESIGN
An idea can be formed in the mind of an individual but it needs realising through design to bring it to life. Exploration of concepts through sketching can quickly become a three dimensional model, CAD visualisation or prototype. Through critical analysis and design thinking, we produce compelling, user-centred products that offer outstanding brand experiences.
Tools:
Concept Design & Development
Critical Design Thinking
3D CAD Design & Visualisation
Sampling / Prototyping
Testing & Evaluation
PRODUCT ENGINEERING
Taking designs from concept through to manufacture. Utilising a combination of CAD systems and hands on product engineering methods, we develop products to the point of being production ready.
Tools:
3D CAD Engineering
Technical Drawings & Documents
Component Design
Fabric Development
Lab Dip Approvals
CREATIVE DIRECTION
Elements that help evoke an emotional response from people and connect with your brand on a deeper level through your product. Sales and market trend driven research help direct the final offering, following brand guidelines or instilling a new design language to ensure a cohesive, attractive and commercial range.
Tools:
Range style / Design Language
Colour Direction and Trends
Product Graphics
Naming
MANUFACTURE
Throughout the design and development process we work directly with the manufacturers, through technical drawings, instructional documents, video calling and factory visits to ensure that there is a seamless transition from development to production.
Tools:
Factory samples
Pre-production Prototypes
Factory Liaison
International Travel
